CREATIVE RECYCLING
THE PROCESS

1 - DISMANTLING

For recycling to occur, toys must first be taken apart to retrieve all different materials!
REPLAY invites all families to initiate this process at home, in order to facilitate the recycling of old toys into new objects.
Participate with toys.

2 - DELIVERY

During the 2021 kickoff campaign, we had 44 collection points in 11 towns in Portugal. Mostly places like zero waste stores, to incentivize better conscious purchases. 

We are actively endeavoring to launch a second REPLAY 2.0 campaign. Stay tuned!

3 - COUNTING

During dismantling at home, participants are invited to do a first count of all different materials composing a toy. Afterwards, teams of volunteers verify these numbers, contributing to the first ever gathering of quantitative and qualitative data regarding toy materials and their recyclability in Portugal.
Support us as a volunteer.

4 - PRODUCT DESIGN PILOT

Replay challenged Product Design students from ESAD - Escola Superior de Design e Artes in Matosinhos and from Escola de Artes da Universidade de Évora, to develop a design concept for a new toy, that was voted for by a jury composed of design experts alongside 260 children. 

5 - CREATIVE TRANSFORMATION OF PLASTIC

The plastic collected was forwarded to the 5 Labs, to be used in the creation of a new toy from the project winning the design challenge - the toy “OIO”. To do so the plastic was first separated and cleansed, then grinded into small pieces and later melted into the molds by injection, extrusion and compression, which resulted into new toys. In the future, other molds may be developed, for the creation of different objects that may serve local communities.

Some of the plastic was sent to Extruplas to be transformed into a new box - the “Troquedo” - to be placed in kids playgrounds in order to promote the exchange of toys in good conditions among families, stimulating the practice of sharing and community spirit.

6 - RECYCLING OTHER MATERIALS

Upcycling solutions are favored for all remaining materials - metal, rubber, card, fabric, batteries, electric circuits, before being sent for recycling. Always open to new suggestions. 

7 - TALKS

Replay invites specialists, politicians, industrials, activists, artists, among others, to share their knowledge, visions and concerns, in order to elevate the public and political discussion around the quality of toys and the quality of play.
Check the program and videos.

SEE DIAGRAM

WHO ARE WE

O REPLAY is a project of Zero Waste Lab and Precious Plastic Portugal, which has a wide network of partners and the support of Novo Banco.

O ZERO WASTE LAB (ZWL) is a non-profit environmental organization born in 2017 with the mission of promoting the concept of Zero Waste and contribute constructively in the transition to a future without waste. It takes Zero Waste as a philosophy, inspired by nature's ability to transform what does not serve one as food for another, means going beyond minimizing negative impact, seeking regenerative participation and positive legacy. Not only in the mitigation of waste production, but also in the power of influence of each and every entity in its circuit and relationships, as a mobilizing example to its peers and customers. Movement generates movement.

O PRECIOUS PLASTIC PORTUGAL (PPPT) is a project developed by OPOLAB since 2016 that is part of the global community of Precious Plastic | One Army - hundreds of people who are dedicated to finding solutions to fight plastic pollution. Knowledge, tools and techniques are shared online on an open-source basis. Besides manufacturing plastic recycling machines, they also develop new equipment solutions, and seek challenges in different areas such as product design, architecture and other applications for recycled plastic. They offer training and awareness activities with experimentation and learning how the machines work, design development, mold making and prototyping.